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Branding Tips for Your Business

Importance of Branding

Branding tips for new small business owners and independent business owners.

  • It helps your business receive recognition from potential customers. We’ll go over some examples of this later, but for now, just consider the red background and white writing of a can of Coca-Cola. When you see that combination– the red and the white with that distinctive font– there is a strong probability that your brain automatically recognizes it as a Coca-Cola product. This is because of the company’s effective branding strategy.
  • The revenue-boosting abilities of branding provide a tremendous value to your business. In many cases, your efforts more than pay for themselves.
  • It helps you stand out. For example, it’s easy to tell Burger King and McDonalds apart, as they have different logos, tones, and colors associated with them.
  • It tells people about your business, what it’s made of, and what it cares about.
  • Through your brand, you are promising a consistent experience to your customer.
  • A consistent brand experience can create trust within the marketplace.
  • The trust inspired by branding can help generate referrals and positive word-of-mouth– something that is invaluable to a business.
  • Strong branding also provides you with motivation and direction, helping to support a thriving business.
  • It can even support your advertising, allowing you to spend more time on your message and less time on establishing trust with the consumer.
  • It help customers know what to expect. You always know what that cup of coffee from Starbucks is going to taste like.
  • Your branding strategy helps guide your company actions. Part of staying consistent as a brand is making sure everything you do is supported by your brand’s mission.
  • It serves as a foundation for your advertising campaign. If you have a well-established brand, you can focus more on your message and less on earning trust.
branding tips

4 Steps to Branding

Branding tips. There are four steps of branding. 

The first step is having a unique and powerful logo. Designers can create a unique logo by using vector graphics with design software such as Adobe Illustrator. 

Once you have a professional logo designed using one of these tools, you can begin working on your branding.

The next step is to create a tagline or brand language set representing your business, product, or service. In today’s competitive marketing environment, it is essential to brand yourself, your business or your services to become easily recognizable. This is called brand recognition. 

Brand recognition occurs through different types of branding: logo, banners, flyers, signs, etc. Logos can be created by hand, but a logo designer usually uses software to produce a professional logo design.

The third step of branding is to build your identity among your target audience

Brand equity is a combination of your reputation and level of consumer loyalty to your company. A brand equity analysis will help you evaluate the extent of consumer loyalty and establish your positioning in the market. 

An effective branding process should involve gathering information about consumer perceptions of your brand, such as loyalty, trust, and value.

These steps have a specific purpose: to create a distinct image or visual representation to communicate to your target audience. Branding allows your business to gain credibility with consumers. When consumers trust your business, they will typically consider your products high quality and reliable.

Consumers can also rely on your brand to provide them with a consistent level of quality and consistency. However, the brand value becomes much more critical for long-term success if consumers develop a favorable opinion of your products and services. 

Once people start to have a positive opinion of your business, you can expect to receive more repeat purchasers, more brand recall, and a higher level of perceived value from your products and services.

Continue Reading Branding Tips

By identifying the key benefits of having a well-designed and effective brand strategy, you can build a foundation on which your marketing campaign will be made. 

For example, if you understand the benefits of brand positioning, you will not see a full answer from your marketing efforts by mere advertising.

A comprehensive marketing campaign that includes branding, reputation management and the development of a competitive marketing plan can give you the advantage you need to penetrate highly competitive markets successfully.

One of the most important things to remember when developing your branding strategy is to address your target audience’s concerns. 

This will help you make sure that your marketing message is highly relevant to your customers. You can find out more about your target audience’s interests and goals by conducting surveys or focus groups. For example, start a focus group on Facebook groups.

When you use the information to form your marketing plan, you will provide a clear and compelling message that will be highly effective. It’s all about getting your brand out there in front of your target audience.

Statistics say that a person must see the same message or advertisement 7 to 10 times before they will take action on it. A good way to keep your brand in front of your potential customers is through our promotional products.

I hope these branding tips have helped you to better understand what building a brand is.

Facebook Jail Shirts Mugs and More

Facebook jail shirts and mugs are my best sellers of 2021. I sell more of these than any other design in my online store. I have hundreds of designs, but Facebook Jail designs are by far the number one seller. Watch this video to see a variety of some of my designs of t-shirts and mugs.

I’ve been selling Facebook jail shirt designs for almost two years. They continue to be the popular in demand products. Probably because so many people have experienced Facebook jail. Especially this past year during and after the election due to politics and Donald Trump getting banned from social media sites.

Folks have been angry over the election and politics and voicing their concerns on social media. Freedom of speech has been limited on several social media platforms. This has made people even more angry and landed a lot of people in Facebook jail.

facebook jail shirts

Therefore, Facebook jail shirts and mugs make great gifts for your family members and friends too. The other day I sold four of the same mug, so either they wanted a set of four or they were giving them away as gifts. I offer my designs on a variety of products including clothing, accessories, and home decor. We have more than just t-shirts. See all products here.

I create new designs and add them to my online store daily. I also do custom designs usually at no extra charge, depending what you want designed. Just contact me.

Start a Print on Demand T-shirt Business

Start a print on demand t-shirt business with TeePublic. The first step is to click here and open your FREE online store. Now read on about TeePublic and how it works.

TeePublic is a print-on-demand platform that lets you upload your artwork and sell it to the world as apparel and many other products. You can also become an affiliate seller, which means you don’t have to come up with your own designs to make a profit. You can join the Teepublic Partner Program and curate content from the entire TeePublic design catalog and build your own branded storefront with existing designs.

Their headquarters are located in the United States and their items ship from either fulfillment centers in the United States, the United Kingdom, or the Netherlands. Specific items only ship from one location, for example, wall art will be shipped from Wisconsin.

Artists/Sellers Here’s What to Expect from TeePublic’s Marketplace:

TeePublic offers a wide variety of items on which you can print your designs like adult & kids t-shirts, infant onesies, tank tops, hoodies, crewnecks, art prints, posters, canvas prints, phone cases, mugs, notebooks, laptop sleeves, and stickers. They have over 75 unique items available, many of which offer different styles.

TeePublic prides itself on its sustainable production. They source their products from ethical suppliers, use recyclable shipping materials, and use inks that are biodegradable. These are also vegan-friendly. They also support local arts programs and charities, in order to make the world a better place by encouraging creativity.

TeePublic also gives customers the option to hire a designer. This means that if someone is browsing TeePublic and they like your design style, they can contact you and work directly with you, giving you another way to create and sell your art.

Read more about how TeePublic works its magic to produce beautiful garments and products in their Design Guide.

TeePublic’s Profit Margin Explained

TeePublic likes to keep things standardized. All products will have two different prices, a sale price (when it’s discounted during the first 72 hours, a site-wide sale, or when you’re featured!) and a regular price that will remain during all other times. Below is a sample of how much you can make from the sale of different items:

For their affiliate program, TeePublic offers a 31% commission to their partners for sales of their own merch. For example: for a $20 t-shirt you would earn $6.20 back. Earn 11% commission on sales you refer for existing TeePublic designs.

How Do You Get Paid on TeePublic?

Designers are paid every month through one of two methods:

  • PayPal
  • Payoneer

You will be paid on the 15th of every month for the sales you made during the previous calendar month. This means that if you made sales in January, you will get paid for these on February 15th. Generally, these should reach you the next day.

You can change your payment information, including your payment email address and your payment method in your account.

Does TeePublic Require an Initial Investment?

TeePublic is free to use and requires no initial investment. You are free to upload your designs and sell them without any initial payment.

Design Ownership on TeePublic

When you upload an original design to TeePublic, you have nothing to worry about in terms of ownership. You keep the copyright but you also agree to give TeePublic certain rights to “use and archive the content.”

Are you ready to get started? The first step is to click here and open your FREE online store.